July 2, 2019

Millennials are heading outdoors in record numbers. These products capture the vibe.

Camping, as both activity and industry, is enjoying unprecedented growth right now. From hardcore wilderness adventure to luxurious “glamping,” people are enjoying the outdoors in every style imaginable, and in record numbers, too. According to the 2018 North American Camping Report, sponsored by Kampgrounds of America (KOA), “77 million U.S. households have someone who camps at least occasionally.” The report also reveals that, since 2014, more people are camping, with over six million new camping households.

Surprisingly, Millennials and GenXers are responsible for camping’s recent resurgence. These groups make up three-quarters of all campers, with Millennials alone accounting for 40% (KOA Report).

What’s driving the popularity? Well, affordability is definitely a factor. When it comes to taking a trip to enjoy the great outdoors, camping offers tons of options that won’t set you back much. People are also motivated by the health benefits that simply being outside affords. Want less stress and better emotional and physical health? Get out and enjoy some natural beauty.

Like most cultural trends, camping presents opportunities for the promotional products industry. As the outdoor lifestyle increases in profile and popularity, the associated products become sought-after branding vehicles.

Looking for an outdoorsy vibe? These products deliver the goods: